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  Looking to start a yoga business, or to jump-start your current one? Learn vital techniques about marketing, business plans, finances, and management, plus how to bring a yogic intention to it all.
Thursday, April 8 — 9:30am - 10:30am Yoga Studio Ownership 101 Learn how to run your existing yoga business or build a sound new one. Owning a yoga studio requires patience, thought, steadfastness, and connection to the organic flow of life. You?ll learn tips on making real-estate negotiations, developing environmentally savvy practices, optimizing your schedule, and building other sources of revenue including workshops, retail, and quick sales. Come discover what makes a studio successful. 
Lynne Begier is the founder and director of Back Bay Yoga, one of the premier studios in Boston. She has been a dedicated yoga student since 1991, has worked as a full-time teacher since 2001, and has studied many yoga styles such as Forrest, ashtanga, vinyasa, restorative, Yin, and Anusara. She continues to train and draw inspiration from Ana Forrest, Shiva Rea, Micheline Berry, Steve Ross, and Kripalu. A leader in the Boston yoga community, Lynne inspires her students to be strong, have fun, and find their own flow on the mat and on the street.
Thursday, April 8 — 10:45am - 11:45am Creating a Viable Studio Learn how to create a budget, analyze operating expenses, and determine key indices that reflect the health of your business. 
Bob Murphy is chief sales and marketing officer and chief financial officer of MINDBODY. Before Bob joined the company in 2005, he was director of New York operations at YogaWorks. Prior to this, he owned and operated Be Yoga with his wife, Beverley Murphy, and Alan Finger, where he helped grow the business threefold and created one of the largest studios and teacher trainings in the country. Bob, who holds a Bachelor of Science degree in business from Boston University, enjoys his yoga practice, golf, and spending time with his three children.
Thursday, April 8 — 11:45am - 12:15pm Lunchtime demo How to use MINDBODY Business Management Software (optional) Thursday, April 8 — 1:30pm - 2:30pm Legal Issues Underlying Yoga Studio Creation and Management Opening and running a yoga studio requires sound legal preparation. In this informative class, we?ll discuss how to form business entities; contract with teachers, employees, students, web/ad consultants, business partners, and landlords; comply with labor, workers compensation, taxes, and consumer protection agencies; obtain insurance; and protect trademarks and trade secrets. 
Ron Weikers is a partner in YogaBalance Yoga Studio in Manchester, NH. He is a high-technology attorney with Software-Law.com, where he handles technology licensing and litigation matters for clients across the country. Ron, an adjunct professor of law at Franklin Pierce Law Center, has authored several books and numerous articles on legal issues.
Thursday, April 8 — 2:45pm - 3:45pm Don't Let Your Finances Tie You Up in Knots Gain an understanding of your relationship with money, learn to set up salaries and retirement accounts to secure your future, and find out how to implement sound business practices. 
Gregory Aloia is a recovering attorney turned holistic financial advisor who practices yoga regularly. As a certified financial planner for Abacus, a portfolio-management company offering socially responsible and sustainable investments, Greg counsels individuals and small businesses on their financial planning needs. He received his BA and MA from the University of Notre Dame, and his JD from Cleveland Marshall College of Law.
Thursday, April 8 — 4:00pm - 5:00pm Strategic Marketing Demystified A strategic marketing plan is essential for building your brand and making sound business decisions. Learn how to create an actionable marketing plan that will help you grow your business, no matter what your budget. Topics include branding, strategic planning, creating a marketing budget, and marketing techniques to meet your core business objectives. 
Sky Meltzer is the CEO of Manduka, where he oversees the company's day-to-day operations, marketing, and business strategy. Before running Manduka, Sky was Vice President of Marketing and Business Development for YogaWorks, where he helped to develop and expand the teacher training program, managed the marketing strategy, and ran YogaWorks' New York yoga centers. Prior to working for YogaWorks, Sky spent ten years working in the technology, media, and finance sectors, holding positions that span from investment banking analyst to brand manager. Sky, a trained yoga teacher and practitioner, is passionate about the opportunity to build meaningful companies that inspire the practice of yoga and help to make the world a better place.
Building a Loyal Client Base and Community from Scratch Join us as we discuss the ups and downs of creating a community and client base in your own town. Learn what works and what doesn't and how to get out of your own way to create prosperity. 
Carrie Tyler, E-RYT 500 and PYT, is the co-owner and founder of Dover Yoga and Dover Pilates and the creator of the Rasamaya method. She is the cofounder and artistic director of Iron Heart Circus, a burlesque/cabaret troupe, and of Tricycle Dance Company, a modern-dance company. Both companies donate part of the proceeds from each event they host to breast cancer research through the Save the Ta-tas Foundation. Aside from leading workshops, classes, and retreats in the New England area and abroad, Carrie teaches Rasamaya Yoga Teacher Training programs. When she is home in Dover, NH, she sees clients for private consultations, specializing in creating programs for those with medical concerns, injury rehabilitation, and structural issues.
Jennifer Mathieson, RYT, is the co-owner and director of Dover Yoga and Dover Pilates. She has been practicing yoga for the past seven years and recently graduated from the 200-hour Yoga of Energy Flow Teacher Training program taught by Carrie Tyler and Daniel Orlansky. Through her practice, Jennifer has realized that being still and being present in the moment with your breath is a beautiful art form that is obtainable for anyone who is willing to be patient and practice. It is her passion to help others make the mind-body-breath connection through their own practice.
Friday, April 9 — 10:15am - 11:15am Growing Your Studio's Business Build on your success by expanding your workshop offerings, bringing in master teachers, cultivating your existing instructors, launching a teacher-training program or designing off-site retreats. 
Julie Kleinman is vice president of programming for YogaWorks. She joined the company in 1993 as a participant in the teacher training program and then as a teacher. Over the years she has helped integrate teachers into newly acquired studios, developed and ensured quality of the faculty, launched and overseen the development of teacher training programs, and shaped what happens inside YogaWorks' practice rooms. Julie has a Bachelor of Arts degree in writing and literature from the New School for Social Research in New York City.
Friday, April 9 — 11:30am - 12:30pm Online Marketing Learn how to leverage the power of the internet to stretch your marketing dollars and reach more students with less time and money. We will discuss e-mail marketing services, your website and online presence, social networking, and online advertising. 
Roxanne Banta is somewhat of a jack-of-all-trades of MINDBODY. Currently, she spearheads its burgeoning education department, directs MINDBODY University business intensives, presents business growth strategies at various trade shows, and teaches yoga classes at the MINDBODY office. Whatever the task, Roxanne combines her love of technology and wellness to bring MINDBODY clients a unique and integrated perspective to help their businesses grow. Roxanne's other interests include reading, bicycling, playing music, and spending time with friends and family.
Friday, April 9 — 12:30pm - 1:00pm How to use MINDBODY Business Management Software (optional) Friday, April 9 — 2:30pm - 3:30pm The Business of Yoga Retreats Join us for a step-by-step conversation about how to lead a successful yoga retreat. Learn how to deepen relationships with your students by adding the elements of adventure, wellness, nature, and healing. Open your talents to the international yoga community by marketing through the internet and create financial rewards while on vacation. 
Damian Viera started working in the yoga industry at the age of 24, when he expanded Maya Tulum's spa program in Tulum, Mexico. Over the years, he has consulted for and directed spas for Ty Warner Hotels & Resorts, Rosewood Hotels & Resorts, Wyndham International, and Golden Door Spas. Damian's direct involvement has landed Maya Tulum as the No. 2 spot on Travel + Leisure's World's Best Spa Award. Currently, he oversees the creative marketing and operations of R&R Resorts. He continues to love yoga and is increasingly interested in wellness education and sustainable philanthropy.
William Grace Frost is Co-Director of R & R Resorts, a pioneer in exquisite yoga resorts around the world. They own the world-renown Maya Tulum in Mexico (Recently voted # 2 in Travel + Leisure's World's Best Spa Awards), Pura Vida Spa in Costa Rica and Dahlonega Spa Resort north of Atlanta. William spent many years in the hospitality industry before becoming an owner of a company that offered innovation consulting for many of Americas Fortune 500 marketing teams. A life-long athlete, William discovered yoga at 52 and is now deeply involved in the world of hosting yoga retreats!
Friday, April 9 — 3:45pm - 4:45pm Greening Your Business We live in environmentally challenging and pivotal times. Yogis around the world are responding to this important opportunity by innovating ecological solutions with their yoga businesses. We'll examine some key principles and decision-making strategies to help you make green choices. We'll then consider ways to cultivate environmental stewardship while creating the physical spaces including building materials, supplies, props, and more. And, we'll review ways to recharge your yoga business leadership in educating for the green millennium. 
Russell Comstock, MA and Gillian Kapteyn Comstock, MA, codirectors of Metta Earth Institute, are certified Jivamukti and Interdisciplinary Yoga teachers each with over 20 years of experiences in the practices of yoga. Together they have guided yoga retreats, quests, and trainings in wilderness sanctuaries around the world. Gillian is a holistic psychotherapist and yoga therapist. Russell has a degree in Contemplative and Ecological Leadership, and has just written a handbook titled, Metta Earth Yoga - Contemplative Ecological Practices for a Sustainable Future. They are both founding members of the Green Yoga Association and are currently serving on the Green Yoga Council.
Friday, April 9 — 5:00pm - 6:30pm Networking Reception 
YogaWorks hosts this dedicated "meet and greet" for all participants and presenters in the Yoga Journal business conference. It's the perfect opportunity to get to know each other, network, and discuss potential shared opportunities in an informal setting. Light hors d'oeuvres and wine will be served.
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