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 CE CREDITS MESSAGE BOARD EVENT SPONSORS EXHIBITORS PARTNERS 
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Thursday, September 22 — 9:00am - 10:15am Thursday, September 22 — 10:30am - 11:45am Creating A Viable Studio Learn how to use high-level strategic planning to create an annual budget and identify simple metrics to gauge the health of your business. Come discover how to analyze your operating expenses, incentivize your teachers, and easily evaluate your efforts from month to month. 
Roxanne Banta is somewhat of a jack-of-all-trades of MINDBODY. Currently, she spearheads its burgeoning education department, directs MINDBODY University business intensives, presents business growth strategies at various trade shows, and teaches yoga classes at the MINDBODY office. Whatever the task, Roxanne combines her love of technology and wellness to bring MINDBODY clients a unique and integrated perspective to help their businesses grow. Roxanne's other interests include reading, bicycling, playing music, and spending time with friends and family.
Thursday, September 22 — 11:45am - 12:15pm Lunchtime Demo How to use MINDBODY Business Management Software (optional) Thursday, September 22 — 1:15pm - 2:30pm Legal Issues Underlying Yoga Studio Creation and Management Opening and running a yoga studio requires sound legal preparation. In this informative class, we'll discuss how to form business entities; contract with teachers, employees, students, web/ad consultants, business partners, and landlords; comply with labor, workers compensation, taxes, and consumer protection agencies; obtain insurance; and protect trademarks and trade secrets. 
Ron Weikers is a partner in YogaBalance Yoga Studio in Manchester, NH. He is a high-technology attorney with Software-Law.com, where he handles technology licensing and litigation matters for clients across the country. Ron, an adjunct professor of law at the University of New Hampshire School of Law, has authored several books and numerous articles on legal issues.
Thursday, September 22 — 2:45pm - 4:00pm Money Matters Gain an understanding of your relationship with money; set up salaries and retirement accounts to secure your future; and learn to implement sound business practices. 
Brent Kessel is a yogi by dawn and financial planner by day, having dedicated himself to yoga since 1989 and progressed to the fifth series of Ashtanga under Chuck Miller and Pattabhi Jois. As the cofounder of Abacus Wealth Partners, a financial-planning firm specializing in sustainable investing for individual clients in 35 states, Brent has been named multiple times as one of the top financial advisors in the United States by Worth magazine. An advanced practitioner in both finance and yoga, Brent is the country's foremost authority on bridging these two disparate worlds for personal transformation. He has appeared on the CBS Early Show and ABC News, has been quoted in the Wall Street Journal, New York Times, and Los Angeles Times, and is the coauthor of The Money & Spirit Workshop.
Thursday, September 22 — 4:15pm - 5:30pm Online & Social Media Marketing Allow your business to soar! We'll cover the many ways to market a yoga business from relationship-building and word-of-mouth marketing to social-media, online, and other authentic forms of marketing to grow your business and reach more people. We'll look at traditional marketing campaigns as well as new tools like Groupon, Facebook, Twitter, blogging, interactive websites, eblasts, and more. Create new paths for people to find yoga and join your community. 
Eric Paskel, MA, MFCC, is founder and chief guru of Yoga Shelter, a yoga company he created in 2004. With six studios in Michigan and California, and more opening across the country, Paskel travels the world teaching yoga that rocks and awakens, and classes, lectures, retreats and trainings.
Eric has taught tens of thousands of yoga classes and trained hundreds of people to teach yoga. He is a yoga teacher and licensed marriage family child therapist who has helped people get healthy and break addictions for more than 20 years. He is a presenter at yoga conferences, speaking on marketing, social media and relationships, and is the personal guru of many Hollywood celebrities.
He began a life of introspection in 1986 when he committed to overcoming his own addictions and challenges. Eric has taught stress management courses for Chrysler Corporation and was the inspiration for Real Men Do Yoga. Eric lives in Los Angeles.
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