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Looking to start a yoga business, or to jump-start your current one? Learn vital techniques about
marketing, business plans, finances, and management, plus how to bring a yogic intention to it all.
You may register for one or both days.
Day 1:
9:00am–9:30am
Introduction: The Growth of Yoga in America
Bill Harper, publisher, Yoga Journal
A look at the growth of the yoga market in America.
9:45am–10:45am
Yoga Studio Ownership 101
Shannon Paige Schneider, founder and CEO, Om Time
A successful yoga studio starts before you even open
your studio doors. Learn step-by-step tips for starting
a studio, including creating an intention, defining your
market niche, growing a marketing plan, and signing
a lease. Set yourself up for success and manifest your
dream into a reality.
11:00am–12:00pm
Creating a Viable Studio
Bob Murphy, CSMO, MINDBODY, Inc.
Bob shares critical elements about how to improve
your profitability and become a viable business. In
this session you will learn how to create a budget,
analyze operating expenses, and determine key
indices that reflect the health of your business.
12:00pm–12:30pm
Lunchtime demo: How to use Mindbody software
(optional)
12:00pm–2:00pm Lunch
2:00pm–3:00pm
Entering the Business World: A Primer on Legal
Issues Involved in Opening a Yoga Studio
Rob Reed, yoga teacher and self-employed Colorado
attorney
Learn how to protect yourself from obvious and notso-
obvious pitfalls in the nonyoga business world.
Topics include selecting and protecting a name,
creating a business entity, and dealing with teachers,
employees, landlords, students, investors, banks, and
taxing authorities.
3:15pm–4:15pm
Branding: Your Marketing Bindu
Leslie Dawn Judice, marketing and design consultant/
yoga teacher
A well-developed brand conveys your spirit and
professional image: it provides the starting point
for all community building efforts. Leslie offers
techniques on how to develop your yoga-business
brand and use it to attract the community you desire.
4:15pm Networking Time
Day 2:
9:00am–10:00am
Building Community
Holly Brewer , national marketing manager, CorePower Yoga
Join us as we discuss the ups and downs of creating a
community and client base in your own town. Learn
what works and what doesn't, and how to "get out of
your own way" to create prosperity.
10:15am–11:15am
Growing Your Studio's Business
Tim Dale, founder of Yoga Tree, San Francisco
Join us as we discuss models for growing a vibrant
business and a solid client base. Build on your success
by learning to listen to what your community needs
in the form of expanding your workshops, teacher
trainings, and retreat programs.
11:30am–12:30pm
Online Marketing
Roxanne Banta, director of education, MINDBODY, Inc.
Learn how to use email marketing services and the
latest techniques for producing compelling websites,
newsletters, e-blasts, and search-engine optimization.
12:30pm–1:00pm
Lunchtime demo: How to use Mindbody software
(optional)
12:30pm–2:30pm Lunch
2:30pm–3:30pm
Navigating the Finance Maze
Dan Griffin, CPA
A discussion regarding choice of business entity,
amount of salaries, types of pertinent retirement
plans, and a guide through the maze of initial
business forms.
3:45pm–4:45pm
Greening Your Business
Stephanie Bernstein, yoga teacher, founder and
CEO of To-Go Ware
The way you run your business is as important as
the services you offer. By growing a "green" business,
you also grow positive, impactful practices that
create an environment that sets you apart. Learn
how greening can be simple and can add tremendous
value to what you do.
4:45pm Networking Time
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