The Business of Yoga


Get into the nitty gritty of your business to position yourself for success with programs for teachers and studio owners. Choose the program right for your path:

The Business of Yoga

Yoga Business Bootcamp (Nov. 10-12)

We've brought the world’s leading yoga business experts, Justin Michael Williams and Karen Mozes, to spearhead this one-of-a-kind event that will jumpstart your yoga business.

Watch this quick video to learn about how this program will transform your life and business!

In the video above, Justin and Karen, our Business of Yoga experts, speak from their own personal experiences about how learning essential business strategies completely transformed their personal and professional lives for the better. You can do that too, and it should not take you years, or even months to get there. You can get your entire business built at this event in just TWO and A HALF days.

Space is extremely limited at this intimate event so everyone who wants to attend must first fill out an application and schedule an interview with Justin and Karen. We are only accepting instructors who are serious about taking their career to the next level! To get started, click here now.

You will leave this event with all of this COMPLETELY DONE:

  • A custom, state-of-the-art website that will help you build your business on autopilot a professional photoshoot with the top yoga photographers in the country a graphically designed and customized brand across your social media
  • Marketing and social media training to fill up and sell out your yoga programs
  • Branded business cards a fully integrated account with MINDBODY Online
  • One-on-one time with business experts, Justin and Karen, instant access to our 10-week Business of Yoga online course, and so much more!

To apply for a spot at this event, click here now to fill out your application.

The Business of Yoga 101 (Nov. 14)

Looking to thrive as a studio owner? Discover the secrets behind successful studios along with tactical approaches to streamline your everyday business activities such as operations, programming, sales, finance, and marketing. In this full-day workshop, you'll take home solid action items in sessions from our roster of business experts:

Monday, November 14 — 8:30am - 9:45am
Creating Community: A Necessary Part Of Making Yoga Work Everywhere
Teachers or studio owners: Learn how to not only elevate ourselves, but also have it trickle out into everyone we touch. This is the "work." It isn't easy, but the payoff is GREAT! Gain an understanding of the power in connecting people and creating community. Gain insights and ideas on how to strengthen the loyalty of your students. Build rewarding classes and achieve new levels of success. The best part is that you create a better experience for your students on and off the mat.

About the teacher: Creating connection and building community are Leslie Glickman's passion. Teaching yoga since 1995 and up and coming nationally and internationally, Leslie is one of the most loved and sought after teachers in So Florida. With influences ranging from the dynamic flow of vinyasa to the deep experience of yin yoga, her Pause, Breathe, Notice, Feel ideology is the basis for a comprehensive style of teaching. Challenging, creative and compassionate, she's always mindful of the student's safety and experience. Growing the community to make a difference, Leslie has developed her weekly Yoga Journey In The Park and annual Something BIG events that bring free outdoor yoga to thousands. Her highly respected teacher trainings are known to set the highest standards. Through her company Yoga Journey, Leslie seeks to elevate everything she touches.

Monday, November 14 — 10:00am - 11:00am
Yoga in America
Yoga Journal and Yoga Alliance have partnered to conduct the 2016 Yoga in America Study, considered the most comprehensive study of the yoga consumer market. Join Andrew Tanner, E-RYT 500, as he shares insightful and engaging findings from the study that support yoga school and business owners. Learn about the growth in the yoga market, industry trends, and the public opinion of yoga. Discover metrics to help you market and guide your yoga business into the future. Andrew will answer these key industry questions: who is practicing, how many intend to practice in the future, why they are practicing, how many want to be a yoga teacher, where the public finds teacher training programs and yoga studios, and more.

About the teacher: Andrew Tanner, E-RYT 500 and Yoga Alliance Chief Ambassador, has experienced every facet of the yoga multiverse. From spending 4 years in a commune-esque group "yoga home", to living as a teacher doing the private lessons "yoga hustle", to owning an operating a chain of boutique yoga studios, to managing a 6 million dollar budget for Kripalu's Schools of Yoga and Ayurveda. In 2012, he co-wrote the book So You Want to Open a Yoga Studio a defacto business plan for hundreds of yoga studios around the world. As a consultant and public speaker he has offered business development and strategy to boutique yoga studios, national fitness chains like PURE Yoga and Exhale Spa, various technology companies that serve the wellness industry such as LiveEdit and MINDBODY, and major organizations like Yoga Alliance and the National Ayurvedic Medical Association. Andrew keeps a finger on the pulse of the yoga, wellness, and technology worlds in order to be a steward for the industry.

Monday, November 14 — 11:45am - 12:30pm
Selling Begins Online: How to Sell Passionately in a Mobile-First World
Selling your services is essential to the health of your business and boosting the revenue you receive from each interaction with clients. But the reality is that selling your services begins way before the client ever walks through the door. In this session, join us for advice on how to meet potential clients where they are: on their phones.

About the teacher: Katie Philipp has been involved in the world of holistic health as both a yoga instructor and massage therapist for almost a decade and found her way to MINDBODY in 2012. She is the Program Manager for MINDBODY University and has helped to advise hundreds of business owners, in all stages of their business growth, in finding personalized solutions to achieve their business goals. When Katie is not working, she has a passion for studying holistic nutrition, hiking, cooking, and spending time with her son, Liam

Monday, November 14 — 2:00pm - 3:15pm
Yogic Accounting: Balancing the Art of Being a Yoga Professional in Today's Tax World
Strike a balance between your yoga practice and your business practice. Learn techniques to approach and organize accounting and business-related bookkeeping in an easy and stress-free manner. We'll discuss individual tax strategies, the tax implications of different business formations, using bookkeepers, and how to live your life as a tax deduction.

About the teacher: Joshua Cooper is founder and president of Tax Lovin', an accounting company dedicated to educating clients about tax-related issues. He received his master's degree in accounting from the Fisher School of Accounting at the University of Florida, and went on to become a CPA and founded several startup companies. Joshua has a passion for yoga and has implemented the concepts of balance and focus into his accounting practice. He has written several articles about the healthy ways to approach accounting, and teaches accounting techniques and seminars to business owners in the San Francisco Bay Area.

Monday, November 14 — 3:30pm - 5:00pm
Marketing 101: The Truth About Social Media and Videos
Opening and running a yoga studio requires sound legal preparation. In this informative class, we'll discuss how to form business entities; contract with teachers, employees, students, web/ad consultants, business partners, and landlords; comply with labor, workers compensation, taxes, and consumer protection agencies; obtain insurance; and protect trademarks and trade secrets.

About the teachers: Karen Mozes is a successful entrepreneur, executive and life coach, and leadership expert. She brings to the world of transformational coaching, writing and public speaking her many years of dedicated studies and application in the fields of science, eastern philosophy, teaching and yoga. With several years of work experience in the corporate world and then as a principal at a sustainability consulting firm, Karen is uniquely suited to coach in business management, communication techniques and team leadership. Karen has created and successfully applied her own coaching programs, the Cinco Method (for entrepreneurs) and Team Climate Change (for design teams) across a wide range of sectors and company sizes. Karen is also the co-founder of the Business of Yoga LLC and its popular program, the Yoga Business Retreat.

Justin Michael Williams will help you find your authentic voice and share it with the world. He is a vibrant public speaker, musician, and successful yoga instructor who travels the globe training the conscious community to thrive in marketing, media, and business. Justin has spearheaded the marketing development and social media of over 150 brands, both large and small, including, Exhale Center for Sacred Movement, Sianna Sherman, Ashley Turner, Noah Mazé, and more. He is also the Co-Founder of the Business of Yoga, LLC and hosts Yoga Business Retreats around the world, helping yoga teachers flourish in business. By using his expertise to coach individuals and nonprofits, Justin works to spread positivity and inspire change throughout the social web.

To join, purchase a Full-Day Workshop ticket in Eventbrite and select Business of Yoga 101 workshop in Sched.

Namaste, Partners!


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