Picture Your Brand at Yoga Journal LIVE New York 2018

YJ LIVE yogis are movers, shakers, and influencers in the world of yogaand they love shopping like-minded businesses that support their community. Stay tuned to find out more about how to become an exhibitor in NYC, our only YJ LIVE in 2018.

Why exhibit at YJ LIVE?
Exhibitor FAQs
Dates and Fees
Floor Plan
How to Exhibit
Everything You Get as an Exhibitor

Why should you exhibit at Yoga Journal Events?

  • Yoga Journal LIVE are the events in the yoga world
  • 1600-2000 expected attendance
  • Sample new and existing products and services
  • Generate quality sales leads
  • Have face-to-face interactions with your best prospects
  • Sell your product or services on the spot
  • Build brand awareness
  • Network with the primary influencers of the growing yoga community today
  • Media coverage! Previous events have been covered by the New York Times, ABC News and more.

Exhibitor FAQs

Is the Yoga Market open to the public? Yes, the Yoga Market is open to public and we encourage you to invite your customers and friends.

Can I preview the Yoga Market floor plan? Yes, click here to view the floor plan. When you decide to exhibit at YJ LIVE, you’ll provide us with your top 3 spots and we’ll do our best to make it happen.

How can I make my company stand out? Know your target market and create a booth that is visually appealing and inviting. You have typically three seconds to grab attendees’ attention, so make sure your booth is directed to your market objectives. Use graphics or bold images; make sure your company name stands out. Often a booth is visually enticing but if they cannot find your company name, it will not be remembered. If you are selling clothing or jewelry a mirror can help sell a product. Do you need to leave space in your booth for a changing room? Change up your display slightly each day, move product if possible to create a new look showing different products.

How can I contribute to the success of my booth?

  • Market in advance. Use your social networking to create some excitement that you will be at the event. Pre-event activity with email blasts, Tweets, visual Facebook and Instagram posts, and other marketing campaigns can jumpstart your success.
  • Show off. If you sell clothing make sure you are wearing it, and change your outfit half way through the day. People want to buy what they see others wear. Same with jewelry, water bottles, bags or henna, once they see it creates awareness and demand.
  • Stay focused. When the crowds have dwindled and your energy may be running low the one person coming into your booth may be big buyer. Stay energized and engaged showing your potential customers you are committed to helping them and their businesses.
  • Plan ahead. Like life there are highs and lows in the market traffic, make sure you pick up an event guide so you can plan the best time for you to eat, and take breaks. Also know when special events are going to happen around you. Knowing the event guide also allows you to start conversations with customers asking them about the events they have gone to.

I am registered to exhibit. How many people can I bring to staff my booth? You can bring in as many people as you need, but make sure to get them wristbands that allow them access into the Yoga Market before or after market hours if they are going to help open or close.

I am registered to exhibit, can I attend classes? You will be given “space available” class badges to share amongst your booth, which allows you to go to class if there is space available.

What are the Yoga Market hours? Yoga Market hours vary by venue but typically they are: Friday: 12pm-6pm, Saturday: 10am-6pm, and Sunday: 10am-6pm.

When is Yoga Market check-in? It varies by venue but is typically the Thursday before the event starts.

Is there security at the Yoga Market? We will have security in the Yoga Market when closed. For your booth and the security of others, we ask that if you need to enter the Yoga Market before or after hours, you will need to be wearing your provided wristbands which identify you as a vendor. We ask that during the hours the Yoga Market is closed that no one is allowed in without the wristband, so if you are stopping in to pick up something you left at your booth with a friend please ask your friend to wait outside the Yoga Market for you. While there is security covering your booth when the market is closed, yogis can be kleptos too! Here are some ways to keep others from “shopping” while you aren’t around:

  • A simple tablecloth covering your items is an easy way to convey your booth is closed.
  • If using a tablet, place it in a location that is not easily accessible to a passerby, perhaps putting tape on the bottom, or tape a bell to the top so if moved, it is more noticeable.
  • Keep your cash box secure.
  • Use passcodes on iPads, tablets or smartphones.
  • Be aware of everyone in your booth.
  • Have your neighbors back, get to know your neighbors, and keep an eye out for suspicious behavior. If you notice anything unusual, please report it to Peg or Bethany immediately.

We do not expect any theft but one lost cash box or ipad can ruin a show, so we just want to take sensible precautions.

Do I need to remain at my booth when the Yoga Market is open? It is highly suggested in order to interact with attendees, answer any questions, and maximize your time in the Yoga Market.

I am not very creative how can I make my booth look better? Look at your booth as a buyer, not a seller. Make it inviting, use different levels to create appeal. You don’t have to drop a lot of cash to accomplish this: You can create a table from your packing boxes with an attractive throw. For those of you who Pinterest, you can search trade show booth ideas to come up with some great inexpensive ideas.

Where is the closest store to buy supplies? There is a usually a supply store within walking distance of most of our venues, and the hotels offer a full-service business center.

Dates and Fees

Hilton Midtown, Apr. 19-22, 2018)

Booth fee: $2,500
Exhibit Table: $1,500

*Apparel vendors are required to purchase a booth

What You Need to Know About Applying

Step 1. Submit the Online Application Note: Submitting an application does not guarantee automatic acceptance as an exhibitor at the event. Selected applicants will be notified via email if accepted. Submitting an application does not commit you in any way to the event.

Step 2. If selected from the pool of applicants, follow payment instructions to submit full payment by the payment deadline. Rolling deadlines mean that the application and payment deadlines have passed, but we still have exhibit booths available. Booths will be available until the inventory is sold out. Yoga Journal cannot reserve exhibit space without payment.

Everything You Receive as an Exhibitor

  • One 8′D x 10′ W Booth: Booths include: one 2×6 table, two chairs and a waste basket.
  • One 6′W x 2′D Exhibit Table: Exhibit Tables include: two chairs and a waste basket.
  • Two space-available class passes to be shared amongst your staff
  • Listing on event web site
  • Listing in Event Guide
  • Security to monitor product when Exhibit Hall is closed
  • Exhibiting equipment available to rent through our Exhibit Service Company
  • Discounted group rate at hotel venues with mention of Yoga Journal


  • Women/Men 80%/20%
  • Median Age: 44.6
  • Median HHI: $62,500
  • Graduated College: 72%
  • Professional/Managerial: 34%
  • 45% of attendees are Yoga Teachers
  • 9% of attendees are Yoga Studio Owners

Source: Spring 2012 MRI


  • “Sales were worth the trip!”
  • “We generated $5000 in revenue.”
  • “We have seen our profits increase with each conference.”

Contact Greg Brenton for further inquiries.

Stay tuned to find out more about how to become an exhibitor.


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