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Thursday, November 11 — 10:00am - 11:00am The Business of Yoga, Uncovered To open a yoga studio is a labor of love. Yet the reality is that a yoga studio is a business as well. In addition to teaching and creating community, a studio owner encounters all aspects of building a company including finance, marketing, administration, and staff management. In this interactive workshop, we'll uncover the most important business issues that yoga studios face and break them down to better understand what it means to manifest a successful yoga business. 
Myk Likhov founded Green Monkey with his friend Phil three years ago, after earning his MBA from the Wharton School at the University of Pennsylvania. As a former finance professional and a current yoga entrepreneur, Myk has developed a particular perspective on the industry that has allowed him to build a thriving yoga business in South Florida.
Thursday, November 11 — 11:15am - 12:15pm Creating a Viable Studio Learn how to create a budget, analyze operating expenses, and determine key indices that reflect the health of your business. 
Bob Murphy is chief sales and marketing officer and chief operating officer of MINDBODY. Before Bob joined the company in 2005, he was director of New York operations at YogaWorks. Prior to this, he owned and operated Be Yoga with his wife, Beverley Murphy, and Alan Finger, where he helped grow the business threefold and created one of the largest studios and teacher trainings in the country. Bob, who holds a Bachelor of Science degree in business from Boston University, enjoys his yoga practice, golf, and spending time with his three children.
Thursday, November 11 — 12:15pm - 12:45pm Lunchtime demo How to use MINDBODY Business Management Software (optional) Thursday, November 11 — 2:00pm - 3:00pm Savvy Internet Marketing Everyone's using the Internet for everything these days. Learn how to leverage the power of Google in easy and inexpensive ways to drive new customers to your studio. And learn the principles of effective website design to ensure that people who visit your website convert into people who visit your studio. 
Lou Weiss is chief marketing officer of the Vitamin Shoppe. He was previously the president of Gaiam Direct, and has been an online marketer for 16 years. His yoga practice isn't pretty to watch, but it helps his back feel a lot better.
Thursday, November 11 — 3:15pm - 4:15pm Legal Issues Underlying Yoga Studio Creation and Management Opening and running a yoga studio requires sound legal preparation. In this informative class, we'll discuss how to form business entities; contract with teachers, employees, students, web/ad consultants, business partners, and landlords; comply with labor, workers compensation, taxes, and consumer protection agencies; obtain insurance; and protect trademarks and trade secrets. 
Ron Weikers is a partner in YogaBalance Yoga Studio in Manchester, NH. He is a high-technology attorney with Software-Law.com, where he handles technology licensing and litigation matters for clients across the country. Ron is also an Adjunct Professor of Law at the University of New Hampshire School of Law, and has published several books and numerous articles on legal issues.
Ann Weikers is a registered yoga teacher and a partner in YogaBalance Yoga Studio in Manchester, NH. Ann has been practicing law for over 20 years, and currently works as in-house counsel in the property and casualty insurance industry.
Thursday, November 11 — 4:30pm - 5:30pm Creating Community Yoga is unity. Creating comm-unity is at the core of building your studio. Learn how to develop a favorable public image using strategies and social-media skills. Expand your circle with tools to enhance communications, marketing, public relations, business development, and sales. 
Suzanne Friedman serves as organizational director, chief financial officer, and legal counsel for I Love Yoga brand apparel. She's a lawyer in good standing with the Florida Bar and has worked as a cancer research associate, head nurse, and professional publishing market representative. Suzanne has opened three yoga studios and is a Yoga Alliance-certified teacher of Amrit Yoga. She was also the North American tour director and teacher training director for master Duncan Wong, the creator of the Yoga Arts System.
 Friday, November 12 — 9:00am - 10:00am Powerful Guerilla Marketing Techniques to Boost Your Bottom Line Guerilla marketing strategies are the most powerful and least expensive techniques you can use to grow your business. Learn how to create and use simple collateral, newsletters, e-blasts, and websites to increase your student base and grow your bottom line. 
Beverley Murphy is a business consultant to yoga studios. Beverley co-owned and directed the New York City Be Yoga studios, which included the creation and direction of their highly successful teacher training program. After Yoga Works purchased Be Yoga in 2004, she served as Yoga Works' East Coast head of teacher training and teacher management. In 2005, she joined MINDBODY, to create and direct MINDBODY University, where she currently teaches workshops in marketing, client retention, and retail. With a master's degree in health sciences from Johns Hopkins University, experience in advertising and marketing, and over 13 years of teaching yoga and managing yoga studios, Beverley offers unparalleled expertise in how to survive and thrive in the business of yoga.
Friday, November 12 — 10:15am - 11:15am Money Matters Gain an understanding of your relationship with money; set up salaries and retirement accounts to secure your future; and learn to implement sound business practices. 
Brent Kessel is a yogi by dawn and financial planner by day, having dedicated himself to yoga since 1989 and progressed to the fifth series of Ashtanga under Chuck Miller and Pattabhi Jois. As the cofounder of Abacus Wealth Partners, a financial-planning firm specializing in sustainable investing for individual clients in 35 states, Brent has been named multiple times as one of the top financial advisors in the United States by Worth magazine. An advanced practitioner in both finance and yoga, Brent is the country's foremost authority on bridging these two disparate worlds for personal transformation. He has appeared on the CBS Early Show and ABC News, has been quoted in the Wall Street Journal, New York Times, and Los Angeles Times, and is the coauthor of The Money & Spirit Workshop.
Friday, November 12 — 11:30am - 12:30pm Growing Your Studio Build on your success by expanding your workshop offerings, bringing in master teachers, cultivating your existing instructors, launching a teacher-training program or designing off-site retreats. 
Julie Kleinman is vice president of programming for YogaWorks. She joined the company in 1993 as a participant in the teacher training program and then as a teacher. Over the years she has helped integrate teachers into newly acquired studios, developed and ensured quality of the faculty, launched and overseen the development of teacher training programs, and shaped what happens inside YogaWorks' practice rooms. Julie has a Bachelor of Arts degree in writing and literature from the New School for Social Research in New York City.
Friday, November 12 — 12:30pm - 1:00pm Lunchtime demo How to use MINDBODY Business Management Software (optional) Friday, November 12 — 2:30pm - 3:30pm Yoga Retreats: Dream It Up and Make It Happen! Learn how to create, organize, market, and facilitate your dream yoga retreat. You will become more efficient with the endless details and make your retreat run smoother and safer, creating a better experience for all! 
Ted McDonald is a yoga teacher, entrepreneur, philanthropist, endurance athlete, and avid traveler. He is the founder of Adventure Yoga Retreats, a company that organizes, markets, and facilitates yoga retreats worldwide. Ted is the creator of Point Dume Yoga and 5-Point Yoga, which are yoga and fitness studios in Malibu, CA. He also sits on the board of directors for Casa de Milagros, an orphanage in Peru that promotes education and self-reliance to homeless and orphaned children.
Friday, November 12 — 3:45pm - 4:45pm Greening Your Yoga Studio We know that everything is interconnected. As yogis and yoginis, it is our task to illuminate this truth and thereby reveal the deeper meaning of yoga. How does this show up in the business world of yoga? It is our role to lead by example, to conduct ourselves and our businesses with total integrity. We'll examine key strategies, insights, and organizing principles gathered from Pamela's experience in operating one of the largest green yoga studios in the Midwest for nearly a decade. Learn how to transform your beliefs and your business, and how to effectively empower individuals to make conscious choices through education, action, and love. After all, are you looking to teach people to touch their toes, or would you prefer to inspire them to touch the world? 
Pamela Bliss, founder and director of YogAsylum in Brookfield, WI, holds degrees in transpersonal psychology, nursing, and yoga and ecology. Over the past ten years, she has studied yoga extensively with globally renowned master teachers, including His Holiness the Dalai Lama, from whom she has received empowerments and initiations. Pamela presents at conferences internationally, and her work has been featured in numerous local, national, and international publications and other types of media. She was the national moderator for the Green Yoga Association's studio pilot program, teaching studios across America to adapt to green business practices. Pamela naturally exudes the ability to meet people where they are in total acceptance and love, which allows her to deliver the transformative power of yoga directly into people's hearts.
Friday, November 12 — 5:00pm - 6:30pm Networking Reception 
YogaWorks hosts this dedicated "meet and greet" for all participants and presenters in the Yoga Journal business conference. It's the perfect opportunity to get to know each other, network, and discuss potential shared opportunities in an informal setting. Light hors d'oeuvres and wine will be served.
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