Ready to start that yoga business you've always wanted—or build on the one you already
have? The time is now. Whether it's creating your budgets, or branding and marketing your
studio, learn how to make a yoga business thrive in this two-day workshop presented by
those who have successfully blazed the trail before you.
You may register for one or both days.
Day 1: Thursday, May 14
9:00am—9:30am
Introduction: The Growth of Yoga in America
Bill Harper, publisher, Yoga Journal
A look at the growth of the yoga market in America.
9:30am—10:30am
Yoga Studio Ownership 101
Connie Chan, founder, Levitate Yoga
A successful yoga studio starts before you even open
your studio doors. Learn step-by-step tips for starting
a studio, including creating an intention, defining your
market niche, growing a marketing plan, and signing
a lease. Set yourself up for success and manifest your
dream into a reality.
10:45am—11:45am
Creating a Viable Studio
Bob Murphy, CSMO, MINDBODY, Inc.
Bob shares critical elements for improving your
profitability and becoming a viable business. In this
session you will learn how to create a budget, analyze
operating expenses, and determine key indices that
reflect the health of your business.
11:45am—12:15pm
Lunchtime demo: How to use MINDBODY Business Management Software (optional)
11:45am—1:45pm Lunch
1:45pm—2:45pm
Common Legal Issues with Starting a Yoga Studio
Leonard D. Easter, Esq.
Learn how to choose the proper legal structure for
your business, find the right space, and negotiate the
best deal. Learn to navigate employment issues and
obtain the best financing and appropriate insurance
for your business (understanding the marketplace in
today's uncertain climate).
3:00pm—4:00pm
Building Community with Yoga
Ganesh Das (aka Carlos Menjivar), managing director,
Jivamukti Yoga School in New York City
Join us as we discuss empowering and proven formulas
for creating a vibrant community and a solid client
base in your own town through the yogic teachings.
Learn what works and what doesn't, and how to "get
out of your own way" to create prosperity in your
spiritual life, health, and wealth.
Day 2: Friday, May 15
9:00am—10:00am
Growing Your Studio's Business
Julie Kleinman, VP of Programming, YogaWorks
Build on your success by expanding your workshop
offerings, bringing in master teachers, cultivating
your existing instructors, launching a teacher training
program, or designing off-site retreats.
10:15am—11:15am
The Essentials of Marketing
Lynann Politte, producer/business manager, Ana Forrest
Practical steps for marketing your yoga business,
including creating your business look, defining
target markets, market competitive differentiation,
discovering niche markets, offering promotions,
advertising, and pricing.
11:30am—12:30pm
Powerful Guerilla Marketing Techniques to
Boost Your Bottom Line
Beverley Murphy, M.H.S. Business Consultant,
MINDBODY, Inc.
Guerilla marketing strategies are the most powerful
and least expensive techniques you can use to grow
your business. Learn how to create and use simple
collateral, newsletters, e-blasts, and websites to
increase your student base and grow your bottom line.
12:30pm—1:00pm
Lunchtime demo: How to use MINDBODY software (optional)
12:30pm—2:30pm: Lunch
2:30pm—3:45pm
Money Matters
Brent Kessel, contributor to Yoga Journal's
Om column and author of It's Not About The Money
Gain an understanding of your relationship with
money; set up salaries and retirement accounts to
secure your future; and learn to implement sound
business practices.
4:00pm—5:00pm
Greening Your Studio
Debra Perlson-Mishalove , creative director and founder,
Flow Yoga Center
Learn to consider the impact on the elements in your
daily decision making. Through examples, we'll gain
an understanding of the benefits and methods of
greening from the inside out.
5:00pm–6:30pm
Networking Reception
YogaWorks hosts this dedicated “meet and greet” for all participants and presenters in the Yoga Journal business conference. It’s the perfect opportunity to get to know each other, network, and
discuss potential shared opportunities in an informal setting. Light hors d’oeuvres and wine will be served.
Reception sponsored by 
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