Judith Hanson Lasater
Saul David Raye
Partner with Yoga Journal LIVE!
Be part of our community
Each Yoga Journal LIVE! event attracts 1500 - 2500 healthy minded, engaged attendees who seek the ultimate yoga experience -- the opportunity to come together and interact with world-renowned instructors in marquee settings in top markets. Yogis of all levels come to grow their practice and support one another in the community. The event offers unique educational opportunities for both aspiring and seasoned teachers and studio owners. Additionally, the Yoga Journal LIVE! features unparalleled marketing and sponsorship opportunities, including the popular Yoga Market (free and open to the community) filled with sought-after products, samples, and free community events hosted in the Sangha Space.
Place your products and services directly in the hands of your best prospects: affluent, health-conscious consumers. Enhance brand presence and leverage the benefits of face-to-face marketing at Yoga Journal LIVE!.
Align your company with this growing health and fitness trend.
Over the past decade, yoga has grown from a niche market into the hottest sector of America's health and fitness industry:
- Americans spend $10.3 billion a year on yoga classes and products, including equipment, clothing, vacations and media (streaming classes, videos, books and magazines).*
- 8.7% of U.S. adults, or 20.4 million people, practice yoga. In addition nearly 44.4 %, or 85.7 million Americans, say they are very interested in trying yoga in the near future.
Zone in on your target audience.
Yoga Journal LIVE! brings together leading instructors and yoga enthusiasts who have a powerful ability to set trends and influence others. Three types of influential individuals attend Yoga Journal LIVE! events: world-renowned yoga instructors, teacher-attendees, and yoga enthusiasts who range from beginner to advanced practitioners. This is your opportunity to market your products and services to a well-targeted audience, including the primary influencers of the growing yoga community today.
- Women/Men 88%/22%
- Median Age: 47.3
- Median HHI: $67,991
- Graduated College or more: 45%
- Professional/Managerial: 40.2%
- 45% of attendees are Yoga Teachers
- 9% of attendees are Yoga Studio Owners
Don't miss the opportunity to align your company with Yoga Journal's well-known and prestigious event tour.
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