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Learn how to run your business more productively and profitably! This informative intensive is broken into six sessions with a variety of experts and guest presenters. Perfect for business owners, managers, trainers, and those interested in starting a business in the wellness industry including yoga, Pilates, and fitness.
Code: PBIZ



9:00am–10:00am
Building a Loyal Client Base and Community from Scratch
Shannon Paige Schneider, founder and CEO, Om Time

Join us as we discuss the ups and downs of creating a community and client base in your own town. Learn what works and what doesn't, and how to "get out of your own way" to create prosperity




10:15am–11:15am
Money Matters
Brent Kessel, contributor to Yoga Journal's Om column and author of It's Not About The Money

Learn valuable tools in aligning your spiritual principles and money matters. We'll gain an understanding of your relationship with money, explore how to set up salaries and retirement accounts to secure your future, and learn to implement sound business practices.




11:30am–12:30pm
Building a Strong Foundation
Rick Stollmeyer, founder and CEO, MINDBODY, Inc.

Every studio needs a business plan. We'll review the musts of budgeting and tracking of accounts so that you can build a strong and solid foundation for your business to thrive.




12:30pm–2:30pm: Lunch Break

12:30pm–1:00pm Optional demo: How to Use MindBody Online Software



2:45pm–3:45pm
Creating Newsletters and Targeted E-Blasts
Roxanne Banta, director of education, MINDBODY, Inc.


E-blasts are one of the most powerful and least expensive marketing techniques you can use to grow your business. Learn how to use email marketing services, as well as the latest techniques for producing compelling newsletters and e-blasts.



4:00pm–5:00pm
Marketing Your Business
Trevor Tice, founder and CEO, CorePower Yoga

Learn what makes your business different from the rest—and how to position yourself in this competitive market.





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