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Make a living doing what you love! Whether you're just starting a business plan or running a studio, learn how to make a yoga business thrive from those who have successfully blazed the trail before you.
Code: ABUSIN



9:00am–10:00am
Marketing Your Business
Suzanne Friedman, Michael Kupferberg, and Tamara Aruj, partners, I Love Yoga

Learn what makes your business different from the rest—and how to position yourself in this competitive market.




10:15am–11:15am
Money Matters
Brent Kessel, contributor to Yoga Journal's Om column and author of It's Not About The Money

Gain an understanding of your relationship with money; set up salaries and retirement accounts to secure your future; and learn to implement sound business practices.




11:30am–12:30pm
Building a Strong Foundation
Robert Murphy, CSMO & CFO, MINDBODY, Inc.

Every studio needs a business plan. We'll review the musts of budgeting and tracking of accounts so that you can build a strong and solid foundation for your business to thrive.




12:30pm–2:30pm: Lunch Break

12:30pm–1:00pm Optional demo: How to Use MINDBODY Business Management Software



2:45pm–3:45pm
Creating Newsletters and Targeted E-Blasts
Roxanne Banta, director of education, MINDBODY, Inc.


E-blasts are one of the most powerful and least expensive marketing techniques you can use to grow your business. Learn how to use email marketing services, as well as the latest techniques for producing compelling newsletters and e-blasts.



4:00pm–5:00pm
Building A Loyal Client Base and Community from Scratch
Kino MacGregor, director/owner of Miami Life Center

Join us as we discuss the "ups and downs" of creating a community and client base in your own town. Learn what works and what doesn't, and how to "get out of your own way" to create prosperity.





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