Ready to start that yoga business you've always wanted—or build on the one you already
have? The time is now. Whether it's creating your budgets, or branding and marketing your
studio, learn how to make a yoga business thrive in this two-day workshop presented by
those who have successfully blazed the trail before you.
You may register for one or both days.
Day 1: Thursday, March 26 | 9:00am-4:30pm
9:00am—9:30am
Introduction: The Growth of Yoga in America
Bill Harper, publisher, Yoga Journal
A look at the growth of the yoga market in America.
9:30am—10:30am
Yoga Studio Ownership 101
Ann Waring, director, Yoga Seva Studio, Crystal Lake IL
Learn step-by-step tips for starting a studio—
from leases and special packages to designing your
curriculum to recruiting and training your teachers.
10:45am—11:45am
Creating a Viable Studio
Bob Murphy, CSMO, MINDBODY, Inc.
Bob shares critical elements for improving your
profitability and becoming a viable business. In this
session you will learn how to create a budget, analyze
operating expenses, and determine key indices that
reflect the health of your business.
11:45am—12:15pm
Lunchtime demo: How to use MINDBODY Business Management Software (optional)
11:45am—1:45pm Lunch
1:45pm—2:45pm
Common Legal Issues with Starting a Yoga Studio
Eric Genin, attorney
Learn how to choose the proper legal structure for
your business, find the right space, and negotiate the
best deal. Learn to navigate employment issues and
obtain the best financing and appropriate insurance
for your business (understanding the marketplace in
today's uncertain climate).
3:00pm—4:00pm
Building Community
Deborah Williamson, founder and owner of Midwest Power Yoga, LLC
Join us as we discuss the ups and downs of creating a
community and client base in your own town. Learn
what works and what doesn't, and how to "get out of
your own way" to create prosperity.
Day 2: Friday, March 27| 9:00am-4:30pm
9:00am—10:00am
Growing Your Studio's Business
Shannon Paige Schneider, founder and creative director of Om Time Yoga Centers
Build on your success by expanding your programming
and cultivating a culture of full participation in your
studio by offering expanded workshops, visiting master
teachers, adding teacher trainings, engaging community
outreach activities, and more.
10:15am—11:15am
Building Beneficial Partnerships
Steve Nakon, founder of Northwest Yoga and director of the yoga and meditation programs at the Chicago Botanic Garden
Developing partnerships within your community
can help bring students to your door. Learn how
to identify and cultivate relationships that can be
mutually beneficial.
11:30am—12:30pm
Online Marketing
Roxanne Banta, director of education, MINDBODY, Inc.
Learn how to use email marketing services, and
the latest techniques for producing compelling
websites, newsletters, e-blasts, and search engine
optimization.
12:30pm—1:00pm
Lunchtime demo: How to use MINDBODY software (optional)
12:30pm—2:15pm: Lunch
2:15pm—3:15pm
Money Matters
Barrett Porter, CFP, senior financial advisor at Abacus Portfolios
Gain an understanding of your relationship with
money; set up salaries and retirement accounts to
secure your future; and learn to implement sound
business practices.
3:30pm—4:30pm
Positioning Your Yoga Business for Success
Daren Friesen, founder and director of Moksha Yoga
Center, Chicago
What makes your business different from the rest?
Learn how to determine that, and position yourself
accordingly in a competitive market.
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