Ready to start that yoga business you've always wanted—or build on the one you already
have? The time is now. Whether it's creating your budgets, or branding and marketing your
studio, learn how to make a yoga business thrive in this two-day workshop presented by
those who have successfully blazed the trail before you.
You may register for one or both days.
Day 1: Thursday, January 15
9:00am—9:30am
Introduction: The Growth of Yoga in America
Bill Harper, publisher, Yoga Journal
A look at the growth of the yoga market in America.
9:30am—10:30am
Yoga Studio Ownership 101
Larry Schultz, founder and director of It's Yoga
Learn step-by-step tips for starting a studio—
from leases and special packages to designing your
curriculum to recruiting and training your teachers.
10:30am-10:45am
Chair Yoga Session with Nancy Leigh Smith
10:45am—11:45am
Creating a Viable Studio
Bob Murphy, CSMO, MINDBODY, Inc.
Learn how to create a budget, analyze operating
expenses, and determine key indices that reflect
the health of your business.
11:45am—12:15pm
Lunchtime demo: How to use MINDBODY Business Management Software (optional)
11:45am—1:45pm Lunch
1:45pm—2:45pm
Common Legal Issues with Starting a Yoga Studio
Andy Dudnick is a San Francisco-based attorney with Dudnick, Detwiler, Rivin & Stikker, LLP.
Learn how to choose the proper entity (LLC,
corporation, proprietorship); enter into contracts
with employees, teachers, students, landlords and
others; and obtain financing and insurance.
3:00pm—4:00pm
Branding Your Yoga Business for Success
Alón Sagee, The Yoga Business Coach, is a consultant, writer, trainer, and public speaker.
This practical, interactive and enjoyable seminar
will teach yoga teachers and studio owners effective
ways to grow business and build community
through the power of branding.
Friday
{8:00am-8:45am}
Morning Meditation with James Higgins
Open to all. |
Day 2: Friday, January 16
9:00am—10:00am
The Sadhana of Business
Dana Flynn and Jasmine Tarkeshi, cocreators of Laughing Lotus Yoga Center, NYC and SF
Explore how to cultivate a yoga community,
blossom your "lotus" out of the "mud," and
practice the sadhana of conscious decision making.
10:15am—11:15am
Growing Your Studio's Business
Julie Kleinman, VP of Programming, and Jessica Hinkle, general manager of Teacher Training, YogaWorks
Build on your success by expanding your workshop
offerings, bringing in master teachers, cultivating
your existing instructors, launching a teacher-training
program or designing off-site retreats.
11:15am-11:30am
Chair Yoga Session with Nancy Leigh Smith
11:30am—12:30pm
Online Marketing
Roxanne Banta, director of education, MINDBODY, Inc.
Learn how to use email marketing services, and
the latest techniques for producing compelling
websites, newsletters, e-blasts, and search engine
optimization.
12:30pm—1:00pm
Lunchtime demo: How to use MINDBODY software (optional)
12:30pm—2:30pm: Lunch
{1:00pm–2:00pm}
 Panel Discussion: "The Business of Being a Yoga Teacher," with Jason Crandell, Pretzel France, Cyndi lee, and Rogelio Nunez. Moderated by Terri Kennedy from Yoga Alliance.
Open to all. |
2:30pm—3:30pm
Money Matters
Brent Kessel, contributor to Yoga Journal's Om column and author of It's Not About The Money
Gain an understanding of your relationship with
money; set up salaries and retirement accounts to
secure your future; and learn to implement sound
business practices.
3:45pm—4:45pm
Greening Your Studio
Kate Vogt, MBA, Green Yoga Association Council
Learn to consider the impact on the elements in
your daily decision making. Through examples,
we'll gain an understanding of the benefits and
methods of greening from the inside out.
{5:30pm–6:15pm}
Keynote by Wes "Scoop" Nisker: "Crazy Wisdom Saves the World Again"
Wes Nisker will explore the foolish human condition and the joys and sorrows of living in the modern age. Mr. Nisker places today’s headlines in the context of cosmic and biological evolution and all of human history, thereby offering us the relief and laughter that only vast perspectives can bring. This is comedy for the rest of us.
Open to all. |
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